Fujifilm announces the launch of the Instax series in India

Finalists of Femina Miss India 2015 unveiled the instant cameras – Mini 8, Mini 25, Mini 50S & Mini 90

Fujifilm India Private Limited, announces the launch of its cutting-edge instant print technology that gives the instant print; instax series in India. Instant Print comes out of the camera develops gradually and gets sharpen in few minutes. The four products which will be launched in India are the Mini 8, Mini 25, Mini 50S and Mini 90.

Inspired by its success all over the world, Instax series is a range of instant cameras presenting various features suitable for different age groups and usage patterns. Inspired by the success of all over the world; Fujifilm India plans to showcase five major products from the series in the country on 8^th of May 2015 i.e. Mini 8, Mini 25, Mini 50S, Mini 90 and Wide Range.

Commenting on the occasion, Mr. Yasunobu Nishiyama said, “We are excited to launch the Instax series which has been well accepted in countries outside India. This range has been designed keeping in mind predominantly young age group and their requirements. Indian young population is experimental/ wants to seek new experiences and maintain their family values. Each camera has its own unique features, distinguishing one from the other and comes with 1 year warranty. Considering the growth of the market and the steady progress of the Indian economy, we have an extremely positive outlook for this series and expect it to be welcomed by customers of diverse needs in the country.”

The price range of the camera varies from Rs 6441 – Rs 10999. The Mini 8 for Rs. 6441, Mini 25 for Rs. 8045, Mini 50S for Rs. 9147 & Mini 90 for Rs. 10999.

The instax series has products suitable for kids and teenagers as well as adults and professionals in diverse fields. It gives an emotional connect of the Target Group in the Digital Age by expressing their emotions on the frame of the picture.

The instax Mini 8 is a camera that brings instant fun and excitement to everyday life. It has a cute and compact body design and is available in seven different, cheerful colours. It comes with a simple operational system for instant pictures and Brightness adjustment dial that enables taking photos in different modes easily. It is suitable for kids and ladies who can accessorize the camera color with their attire

The instax Mini 25 comes in Stylish and compact design. It is can be used anytime, anywhere by Target group who love to click themselves as it comes with a self-snap mirror for taking self-shots.   It takes selfie print instantly which today’s youth uses to express them

The instax Mini 50S is for used to capture the Glamour of the moment which is used in sophisticated parties by Socialites/ Elite class/ People who party. It comes with a self-timer mode. It captures the mood in beautiful photo prints instantly

The instax Mini 90 is designed with a classic/retro look. It offers advanced features such as bulb and double exposures which are attractions of traditional analog cameras and offer an enhanced capability to capture light creatively. The instax Mini 90 is also equipped with new functions and features like macro mode and high performance flash, making this an ideal camera for every photographer, developed under the concept of “NEO CLASSIC.”

All our instax range is available online at www.fujifilmstore.in

About Fujifilm

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication, the company continues to work hard to provide the Indian consumer the best products and services.

Our corporate slogan is “Value from Innovation.”

Along with expressing Fujifilm’s commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow’s businesses and lifestyles, the slogan also encapsulates the company’s desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”

We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development.   Instant camera – instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.