Lenovo launches Phab 2 in India, Priced at Rs 11,999

Lenovo, the world’s No.1 PC brand and a leading player in smartphones and tablets, today announced the launch of Phab 2 in India. This latest offering from the 2^nd generation Phab series elevates the benchmark for personal entertainment with its stunning 16.2 cm (6.4) HD screen, immersive audio, hi-resolution camera, and great battery life.

The new Phab series caters to the growing number of consumers who treat their smartphones as their primary source of entertainment. By offering a range of devices under the Phab umbrella, Lenovo is ensuring that consumers can have a superior entertainment experience on the go without making any compromises.

Perfectly sized at 16.2 cm (6.4), the full-sized Phab 2 smartphone comes in a classy full metal body design that offers a premium look and feel. It is available in two colour variants – Champagne Gold and Gunmetal Grey.

The Lenovo Phab 2 is incredibly priced at Rs 11,999 and is available exclusively on Flipkart.

Announcing the launch, Amit Doshi, Head, Consumer and Digital Marketing, Lenovo India, said, “With the Phab series, Lenovo shaped the category of large screen smartphones that are stylish and sophisticated. With the launch of Phab 2, we are further innovating in this fast-growing category to bring maximum choice to smartphone consumers who seek king-size experience and deepening our partnership with Flipkart who helped us in building this category with Phab last year.”

“The large screen devices industry in India is going through a phase of rebirth and relaunch, by focusing on identifying consumer need gaps and introducing quality products to fill in those gaps. Flipkart today holds around 20% share in this market and is working closely with leading brands to expand the same. The industry is expected to undergo a revival with the introduction of Phablets (currently 6’’ – 7’’), which are of larger screen-size than phones, but smaller screen-size than tablets. Flipkart has been instrumental in riding this growth wave by marketing and merchandising Phablets over the last few months, with the top performing SKU during Big Billion Days 2016 being the Lenovo Phab.

With the upcoming launch of the 6.4” Phab 2, the potential number upside is significantly higher, considering that the Phab 2 is a smartphone with loaded entertainment features. The fantastic features of the Phab 2 make it a superb proposition for anyone who wants a power packed device that combines entertainment along with being a very good smartphone. If you are looking for a device that combines all advanced entertainment features in a single smartphone, the Phab 2 is the product for you!” said Adarsh Menon, Vice President, Electronics, Flipkart.

Augmented Entertainment Smartphone

Amazing Camera: The Lenovo Phab 2 comes with advanced 13MP rear camera featuring Augmented-Reality special effects, a PDAF fast-focus and front 5 MP wide angle which makes photos and videos truly unique.

Great Sound: The Phab range are the world’s first smartphones with Dolby Audio™ Capture 5.1 that embeds 360° sound in video recordings to add a special touch to every audio-visual experience. Phab 2 also boasts of an immersive audio experience with Dolby Atmos® technology. The in-built 360^o voice feature delivers superior voice clarity and clearer speakerphone experience where ever one is with an advanced triple array noise-cancellation.

Big Screen: The 16.2cm (6.4) IPS HD screen makes all photos, videos, games and mobile web content literally come alive with amazing color and clarity.

Great performance: It comes with MediaTek (MTK 8735) Quad-Core Processor, 3GB of RAM, and 32GB of storage expandable up to 128GB that allow smoother performance even while multi-tasking and ample storage of data.

All day Battery: It features a powerful 4050 mAH battery that allows users to be on top of their everyday tasks without having to charge frequently.

It is packed with in-built software like McAfee Security, Netflix, SwiftKey to protect users’ data and rev-up their entertainment quotient.