ASUS Introduces the All-New Zenfone Selfie (ZD551KL) in India for Rs 12,999


After the smashing success of the Zenfone Selfie launched in 2015, ASUS launched a newer version of the Zenfone Selfie (ZD551KL) in India. ASUS keeps upgrading it’s old smartphones to meet the today’s technology and needs the new zenfone selfie is Crafted to give your selfie habits a makeover, the all-new Zenfone Selfie offers a powerful performance with a Qualcomm Snapdragon 615 processor combined with a 3GB RAM and 16GB memory that is expandable up to 128GB. The Zenfone Selfie also comes with a diamond cut back, beautifully fashioned and aimed at delivering a luxury and designer experience to the user. For a price of INR 12,999, the smartphone is available on Amazon now, and will be in retail outlets from September onwards.

ASUS Zenfone Selfie offers a 13MP front camera with a f/2.2-aperture, wide-angle (88-degree) lens, dual color real tone flash and selfie panorama. It also supports macro photography that allows the users to capture objects over 6cm. The phone also sports a 13MP rear camera with a f/2.0-aperture, auto- laser focus lens and a dual-color real tone flash. MicroSD card support ensures that users always have space to save their precious memories. A heavy duty battery of 3000mAh also enables diverse and heavy modes of usage.

New ASUS Zenfone Selfie (ZD551KL)

Commenting on the launch, Peter Chang, Region Head – South Asia & Country Manager for ASUS India said, “The new Zenfone Selfie perfectly encapsulates the creativity of the ASUS design team with the stunning diamond cut back fashioned to deliver a stylish and luxury experience for the consumers. Apart from the design, the smartphone also offers great performance levels with its 3GB RAM and Qualcomm Snapdragon 615 to match the users’ performance needs.”

Zenfone Selfie is available in a range of exciting colours – Glacier Gray, Sheer Gold, Polygon-Illusion Diamond White, Illusion Polygon Blue, and Illusion Smooth Pink, to suit every user’s personal style and fashion sense.

New ASUS Zenfone Selfie 2016 (ZD551KL) Specification

New ASUS Zenfone Selfie 2016 (ZD551KL) Product Specifications
Qualcomm Snapdragon 615 MSM8939
Qualcomm Adreno 405 – MSM8939
Peak Data RateDC-HSPA+ (DL/UL): 42/5.76 Mbps; LTE CAT4 (DL/UL): 150/100 Mbps
RF Band Support     CN5
GSM: 850/900/1800/1900  WCDMA: Band 1/2/5/8
TD -SCDMA: Band 34/39  FDD-LTE Band 1/3
TDD-LTE: 38/39/40/41
OSAndroid L
Display (compatible with HD)5.5″ TFT LED Backlight (Typ 400 nits)
16:9 , Wide active matrix; Glare type
FHD 1920×1080, IPS
GFF Touch panel (Direct Bonding): Capacitive touch panel with 10 points multi-touch (TBD)
Dimensions156.5 x 77.2 x 10.8-3.9mm
Battery Pack & LifeTyp: 3000mAh, removable polymer battery
StorageEmmc 16 GB
Micro SD Card Support (Up to 128GB)
Sensor1. Accelerator
2. E-Compass
3. Proximity
4. Ambient light sensor
5. Hall sensor
6. Gyro sensor
WLANIntegrated 802.11 b/g/n/ac; WiFi-Direct
BluetoothBluetooth V 4.0 ( EDR + A2DP )
Bluetooth Profile:A2DP + AVRCP + HID + PAN + OPP
NFCNot Support
FM RadioSupport
GPSSupport GPS, AGPS, Glonass
InterfaceMicro USB
Audio jack: Head phone
Micro SIM Connector
Front Camera13MP, f/2.2-aperture, wide-angle (88-degree) lens with dual color real tone flash, selfie panorama, and  supports macro photography that allows the users to capture objects over than 6cm
Main Camera13MP, f/2.0-aperture, auto- laser focus lens with dual-color real tone flash and supports macro photography that allows the users to capture objects over than 6cm
Flash LEDDual LED Flash
Micro SD SocketSupport (Up to 128GB)
AudioAudio CODEC
ButtonPower and Volume Up/Down
OthersLaser focus、Pedometer
Accessories in Gift BoxStandard USB Cable , Adaptor, User Manual, Warranty Card
ColorIMF- Glacier Gray(6J),Sheer Gold(6G); Polygon-Illusion Diamond White(2B), Illusion Polygon Blue(2A), Illusion Smooth Pink(2I)
NoteCharging LED

What’s your take on this ASUS upgrading smartphones strategy ? is it a good practice to attract customers, do you think now other brands are coming with so many features within the budget smartphone, ASUS Zenfone Selfie will make some magic ? drop your thoughts in comment section below.

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