ASUS launched World’s Thinnest 3X Optical-Zoom Smartphone in India, Priced at Rs 37,999

ASUS a leading enterprise in the new digital era launched all new Zenfone Zoom – The World’s thinnest 3X Optical-Zoom smartphone in India. ASUS launched this incredible Smartphone at Agra on 22nd January 2016. ASUS CEO Jerry Shen today invited India to See the World Up Close with the revolutionary ZenFone Zoom, the world’s thinnest 3X optical-zoom smartphone heralding a revolutionary new era for smartphone photography. Engineers Corner Team witnessed the launch and hands-on Experience of this incredible Smartphone.

ZenFone Zoom uses 3X optical zoom with an innovative 10-element HOYA lens arrangement that delivers exceptional clarity and enables close-ups with up to 12X total magnification. With built-in optical image stabilization (OIS) to eliminate shakes and blurred shots, and powered by a high-performance quad-core Intel® Atom™ processor with 4GB RAM for ultra-fast performance, ZenFone Zoom packs DSLR-style shooting experiences into a metal unibody that tapers to a mere 5mm, so it slides comfortably into a pocket.

ZenFone Zoom’s unique combination of innovations sets a new benchmark for the industry, and will raise consumer expectations of smartphone photography.

Introducing ZenFone Zoom to India, Jerry Shen, ASUS CEO said: “Photography has become extremely important for today’s smartphone users. Consumers want to capture every precious moment of their lives on their smartphone cameras, and also be able to perform multiple tasks with the same device. With ZenFone Zoom, we are introducing an unbeatable smartphone that complements today’s lifestyles and puts professional photography within the reach of everyone.”

Peter Chang, Region Head – South Asia & Country Manager for ASUS India added, “Consumers in India are increasingly looking for devices that offer them world-class technology at competitive prices. With smartphone imaging becoming an ever-more important consideration for Indian users, ZenFone Zoom provides powerful features and unmatched specifications that help us keep our promise of empowering luxury for users.”

“Intel is proud to be working with Asus to deliver great mobile experience in premium mobile devices at reasonable price points,”, said Anand Ramamoorthy, Director Consumption Sales, South Asia, Intel. “Powered by the 2.5GHz  Intel® Atom™ processor Z3590, the new Zenfone Zoom is a premium device that raises the bar with its revolutionary camera capabilities, high performance, stunning graphics and great battery life.

ASUS ZenFone Zoom will be available in India from 22 January, 2016, on Flipkart and starting in February 2016 at ASUS Exclusive Stores for a price of Rs. 37,999. The Zenfone Zoom hand – on Review, and first impression will be coming soon at Engineers Corner stay tuned.