ASUS Launched Zenfone 3S Max in India, priced at Rs 14,999


Post the overwhelming response to Zenfone 3 Max last year, ASUS, the Taiwanese leader in mobile technology, today expanded their Zenfone 3 series with the launch of Zenfone 3S Max in India, featuring:

  • An incredible 5000mAh battery with upto 38 days of 4G standby time, 28 hours of 3G talktime, and 25 hours of Web browsing
  • A stunning 5.2inch HD IPS display along with a sleek Metal body and 2.5D contoured glass
  • A responsive fast fingerprint sensor that supports 5 finger recognition and 360° finger detection.
  • An amazing 13MP PixelMaster rear camera with Phase Detection autofocus, and an 8MP front camera with 85° wide capture angle
  • ZenUI 3 with Android 7.0 Nougat out-of-the-box, bringing along the awesome Multi-window mode for superb multi-tasking

Priced at ₹14,999/-, will be available from 7th of February across all retail outlets and e-commerce portals.

Commenting on the launch, Peter Chang, Region Head – South Asia & Country Manager for ASUS India said, “The dependence on smartphones in today’s fast-paced world has increased multi-fold. Their role has moved beyond being simple communication devices to being the preferred medium for entertainment, internet browsing, shopping, travel and accessing social media. An extended battery life is extremely crucial to support the users’ 24/7 smartphone usage. The all-new Zenfone 3S Max has a powerful battery, along with tasteful aesthetics and superb camera making it well-suited for the needs of today’s users.”

ZenFone 3S Max Picture

‘Max’imum battery

Retaining the essence of ASUS’ Max series, Zenfone 3S Max has an extremely long-lasting 5000 mAh battery, allowing extended use of the smartphone without the need to charge it frequently. On a full charge, the lithium-polymer battery provides up to 34 days of standby time on 4G, 28 hours of talk time on 3G, 18 hours of video playback and 25 hours of Wi-Fi Web browsing. The smartphone also has five selectable power modes to optimize performance and help extend the battery life further – Performance mode, Normal mode, Power saving mode, Super saving mode and Customized mode. Subjected to aggressive usage, the battery of Zenfone 3S Max far exceeds a day – whether it’s gaming, watching videos, or internet streaming/browsing over WiFi and cellular data.

Sophisticated design

Featuring a 5.2 inch high-definition display, Zenfone 3S Max reflects ASUS’ design philosophy and is a perfect blend of looks and durability. Its premium crafted metal, aluminum-alloy body has a sandblasted matte finish, making it durable and reliable, apart from lending it sophistication. The smartphone also features a 2.5D contoured glass, subtly rounded off at its edges, giving it a luxurious appeal and making it comfortable to hold. The display is surrounded by a slim bezel that gives the phone a high 75% screen to body ratio for maximized viewing area in a slim and compact body. The smartphone also has a built-in Bluelight filter that protects the users’ eyes from strain during prolonged usage. Zenfone 3S Max weighs only 175 grams and is 8.85mm thick at its sides, making it one of the lightest and most compact smartphones that sport a battery of 5000 mAh.

Added security

With security becoming a smartphone necessity, Zenfone 3S Max has a fast and extremely responsive front fingerprint sensor which unlocks the phone in less than a second. It registers up to five separate fingerprints, and accurately provides 360 degree recognition. Its convenient positioning below the screen allows the user’s thumb to rest naturally on it and also answer calls straight from the lock screen.

Photography marvel

Zenfone 3S Max features an amazing 13MP PixelMaster 3.0 primary camera that supports Phase Detection Autofocus, with an ƒ/2.0 aperture and dual LED real-tone flash for capturing perfect photographs even in low-light conditions. The camera can shoot videos in Full-HD resolution. On the front, the smartphone features an 8MP camera that supports an 85 degree wide field of view, and modes like Beautification mode, HDR mode and Low-light mode.

ASUS’ iconic PixelMaster 3.0 app provides multiple modes that further enhance the photography experience.

  • Super Resolution mode: Allows users to shoot deluxe 52MP images by capturing multiple shots simultaneously to create a single one with exceptional clarity
  • Low-light mode: Increases the light sensitivity by 400%, enabling photography even in darker environments
  • Panoramic mode: Allows users to capture a wide landscape perfectly
  • Backlight (Super HDR) mode: Lets users see clearly through daytime shadow, producing well-exposed photos
  • Beautification mode: Assists users in taking the perfect selfies

Superior performance

Powered by a 1.5GHz Octa-core 64-bit processor, high capacity 3GB RAM and 32GB internal memory, expandable up to 2TB, Zenfone 3S Max pushes the boundaries of efficient smartphone performance. It is also packed with a slew of features like GPS, AGPS and Compass for accurate navigation, and Gyroscope and Accelerometer for a seamless game and system orientation. Zenfone 3S Max also has WiFi 802.11b/g/n and Bluetooth v4.0 for seamless connectivity.

Superior audio performance

For the perfect audio experience, Zenfone 3S Max features an ICEpower enhanced mono 5-magnet loudspeaker which produces high-quality loud sound. The dual microphone ensures noise cancellation, while the in-built AudioWizard app allows customizations to create an audio experience specifically tailored to the user.

Intuitive user interface

Zenfone 3S Max is loaded with the latest Android 7.0 Nougat and ZenUI 3.0 for added personalization. ZenMotion Touch Gesture helps users swiftly launch apps by writing a letter on the Zenfone 3S Max’s blank screen. Multi-window mode, provided by Android 7.0 Nougat, allows users to multitask by working on a split-window or effortlessly switching between apps. GameGenie helps enhance the gaming experience with its search function offering tips and the option to record and live broadcast gameplay via YouTube and Twitch.


Zenfone 3S Max will be available on 7th February 2017, in two sophisticated colors – Black and Gold


ASUS Zenfone 3S Max (ZC521TL)

ConstructionPremium-crafted metal body with 2.5D contoured Glass
Slim bezel with 75% Screen-to-body ratio
Display5.2” High Definition (720p) IPS Panel

400nits+ brightness

Built-in Bluelight filter

ProcessorCPUOcta-core 64-bit processor clocked at 1.5GHz
GPUMali T860
MemoryRAM / ROM/




2TB Expandable (Micro-SD)

Front Camera85° FOV 8MP PixelMaster Camera

HDR, Lowlight, and Beautification Modes

Rear Cameraƒ/2.0 13MP PixelMaster Camera, PDAF, 5p Largan lens

– Dual LED Real-tone Flash

Camera features52MP Super Resolution


Backlight HDR mode, QR reader mode, Low Light mode, Night mode, Selfie mode, Panorama mode, Beautification, and Time Lapse effect modes


Full-HD video recording

WirelessWi-Fi: 802.11b/g/n, hotspot
CAT.4. 150/50Mbps (download/upload)
Connectivity & SecurityBluetooth v4.0
Front-facing fingerprint sensor for security
SIM card and SD slotSlot 1: Micro SIM (3G/4G)
Slot 2: Nano SIM (3G/4G) or Micro SD
OSAndroid 7.0 Nougat with ZenUI 3.0
Battery5000 mAh

Super Saving mode

Audio– ICEpower enhanced 5-magnet Mono Loudspeaker

– Dual Microphone with Noise Cancellation

– Audio Wizard for enhanced audio experience

ColorBlack, Gold

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