Mahindra has revolutionized the electric vehicle (EV) landscape with the launch of its flagship electric SUVs, the BE 6e and XEV 9e, starting at ₹18.90 lakh and ₹21.90 lakh, respectively. Designed to redefine performance, luxury, and technology, these SUVs are built on Mahindra’s revolutionary INGLO Electric Origin Architecture and powered by MAIA, touted as the fastest automotive AI platform in the world.
The announcement, made during a global premiere event, marks Mahindra’s commitment to setting global benchmarks in EV innovation, blending cutting-edge technology, sustainability, and bold design. Deliveries are expected to begin in early 2025.
A New Era of Lifestyle SUVs
The BE 6e and XEV 9e cater to diverse lifestyle preferences. The sporty BE 6e is crafted for adventurers and thrill-seekers, offering a dynamic, race-inspired experience. Meanwhile, the XEV 9e exudes elegance, combining premium luxury with powerful performance.
Both models feature industry-leading technology, including advanced safety systems, intelligent ride dynamics, and immersive in-cabin experiences, making them more than just vehicles—they’re lifestyle statements.
Design Philosophy: Heartcore Innovation
Mahindra’s “Heartcore Design” philosophy emphasizes an emotional connection with customers through bold aesthetics and modern luxury.
- BE 6e: An edgy, athletic silhouette emphasizing agility and performance.
- XEV 9e: A sleek SUV coupe design that blends indulgent luxury with sophistication.
Unmatched Features and Performance
Range and Charging
- BE 6e: 682 km certified range (MIDC P1+P2)
- XEV 9e: 656 km certified range (MIDC P1+P2)
- Equipped with a 79 kWh advanced LFP battery pack with fast charging from 20%-80% in under 20 minutes using a 175 kW charger.
Performance
- BE 6e accelerates from 0-100 km/h in 6.7 seconds; XEV 9e in 6.8 seconds.
- 3-in-1 integrated powertrain delivers up to 210 kW of power.
Tech-Powered Interiors
- Wide Cinemascope Display: Three 31.24 cm screens create a cinematic experience.
- VisionX AR HUD: Augmented reality-enabled heads-up display.
- Sonic Studio: A 16-speaker Harman Kardon sound system with Dolby Atmos.
- LiveYourMood Themes: Pre-set ambiance options designed with AR Rahman’s signature sonic tunes.
Built on INGLO Architecture & MAIA AI
The INGLO platform is a game-changer, offering enhanced structural safety and performance. Powered by MAIA, these SUVs are “software-defined vehicles” with:
- ADAS L2+: Advanced safety features with 5 radars and a vision camera.
- Real-Time Updates: Enabled by a 5G-ready Snapdragon 8295 chipset.
- Secure360: 360-degree surveillance and recording with live app access.
Investment and Availability
Mahindra has earmarked ₹4,500 crore for electric vehicle development within its larger ₹16,000 crore investment for FY22-27. A phased rollout of the BE 6e and XEV 9e begins in January 2025, with deliveries set for February-March 2025.
Redefining the EV Ownership Experience
Mahindra is enhancing customer satisfaction with:
- 500 luxury specialists for personalized pre-purchase experiences.
- Dedicated tech support from 400 experts and Mahindra Research Valley (MRV).
- CHARGE.IN: An innovative charging vertical with 350+ experts and relationship managers for hassle-free service.
The Mahindra BE 6e and XEV 9e signify a bold leap in India’s EV journey, combining futuristic technology with global design standards. With competitive pricing and unparalleled features, these SUVs aim to set new benchmarks in electric mobility.
