Vodafone and idea unveils new Brand identity ‘Vi’


Vodafone idea unveils their new brand identity called ‘Vi’. After the merger of the two companies, Vodafone and idea was working independently as a brand but now they have unveiled a brand new identity as ‘Vi’ – Together for Tomorrow. The two one of the largest telecom provider is now ‘Together For Tomorrow’ giving birth to a new brand called “Vi” (read as “We”). A brand with its eyes set on the future, it is built for and around customers. Vodafone Idea Limited (VIL) communicated its new unified consumer brand identity and positioning through a virtual launch today. The integration of two brands is a culmination of the largest telecom integration in the world.

Vi is built to be strong, ever-dependable, agile, intuitive, and a brand in tune with the needs of the customers, in these ever-changing times. It is designed to help customers move ahead in life, for a better today and a brighter tomorrow. Vi is future-ready and is committed to dynamically serve and enable a digital society to progress in life.

Launching the new brand, Ravinder Takkar, MD & CEO, Vodafone Idea Limited said, “Vodafone Idea came together as a merged entity two years ago. We have, since then focus on integrating two large networks, our people and processes. And today I am delighted to present Vi, a brand that will bring important meaning to the lives of our customers. Indians are optimistic and want to get ahead in life. They would love a credible partner to help them on this journey. Vi’s positioning is built around this promise and will focus on meeting the customer needs to help them thrive.”

“The brand integration not only marks the completion of the largest telecom merger in the world, but also sets us on our future journey to offer world class digital experiences to 1 Billion Indians on our strong 4G network. VIL is now leaner and agile, and the deployment of many principles of 5G architecture has helped us transform into a future-fit, digital network for the changing customer needs. The new brand launch signifies our desire to not just deliver, but delight our customers, stakeholders, communities and our employees and signals our passion and commitment to be a Champion for Digital India.

Vodafone Idea Limited (formerly Idea Cellular Limited) An Aditya Birla Group & Vodafone partnership also launches their official website www.myvi.in after the new brand Vi launch their shares was up by 6%.

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