Lenskart.com is one of the Exclusive Online portal for eyewear made a worst marketing strategy on Nepal & India Earthquake on 25th April 2015. More than 2000 people dead in Nepal & 50+ in India according to the sources. But some companies made a cheap marketing strategy out of it.
Lenskart sent out a promotional SMS that read: “Shake it off like this Earthquake: Get any Vincent Chase Sunglasses up to Rs.3,000 for FLAT Rs. 500, by sending invites to 50 friends….”
Arter that when the SMS went out Viral on Internet/ Social Media then Later, the company sent out another SMS apologising for the “accidental choice of words in the SMS”.
“We apologise for the accidental choice of words in our SMS. Our intention was not to hurt anyone’s feelings. We are extremely sorry for this error – Lenskart Team,” the new message said.
Here is an Apologize Letter/log from Lenskart Official Blog by Co-Founders Peyush Bansal & Amit Chaudhary :http://blog.lenskart.com/we-are-sorry/