Aon Hewitt acquires CoCubes


Aon Hewitt, the global talent, retirement and health solutions business of Aon Plc, today announced its acquisition of CoCubes, a leading hiring assessment company based in India. With this transaction, Aon Hewitt adds two million assessments to its existing global portfolio of 20 million assessments spread across 164 countries. Aon Hewitt is the largest HR services company in the world – with revenue of $4.3 billion annually, serving over 70% of Fortune 500 companies.

Aon Hewitt, one of the earliest solution providers in selection and assessment, helps organizations make better hiring decisions and improve performance by predicting the success of their potential and current employees. CoCubes, on the other hand connects colleges, students and corporates using assessments; to create a seamless entry-level hiring ecosystem.

Aon Hewitt acquires CoCubes - Hiring Assessment


Sandeep Chaudhary, CEO, India Consulting, Aon Hewitt, shared, “We were actively looking for an organization that focuses on employability assessments. CoCubes stood out for us as a successful startup with its profitable growth, resilient leadership team and an innovative technology platform. With its strong client standing and value-aligned leadership, CoCubes is clearly our partner of choice to augment our assessment solutions in India and across other markets in Asia Pacific.”

“With the acquisition of CoCubes, we will now be a one-stop-shop for entry-level hiring assessment solutions. CoCubes complements our specialization in behavioral and leadership assessments with technical and vocational assessments, in addition to its innovative proctoring solutions. By solving the employability challenge with educational institutions and sector skill councils, Aon Hewitt is now geared to fulfill the entry level hiring needs for corporate clients.” said Nitin Sethi, Partner and Chief Commercial Officer, India Consulting, Aon Hewitt.

The CoCubes founders, Harpreet Singh and Vibhore Goyal, will continue to lead the business as a separate practice line and will join Aon Hewitt’s Talent, Rewards and Performance (TRP) vertical, reporting to Nitin Sethi.

Harpreet Singh, Co-Founder and CEO, CoCubes said, “It started nine years ago as an idea to provide everyone an equal opportunity at building a career; we are delighted to move to the next level in our start up journey. With Aon Hewitt’s market leadership position in HR consulting, we are confident of accelerating our growth to emerge as market leaders in the assessment space.”

Vibhore Goyal, Co-Founder and CTO, CoCubes added, “As we start a new journey, it is extremely fulfilling to see what we have created so far. We are now firmly positioned to bridge the gap between sourcing and filtration with a holistic entry level hiring assessment solution.”

Our goal always has been to have ‘happy customers’. As the inscribed saying in our office says:

Happy Customers = ‘good product’ + ‘personalized delivery’ + ‘frequent analytics’

CoCubes business has 3 pillars – corporate, colleges (students) and vocational assessments.

  • Assessment+: Working as one team, Aon Hewitt and CoCubes will be able to serve India Inc. with assessments across the employee lifecycle: hiring, assessment and development
  • PRE-ASSESS: With a combined base of over 1500 corporate clients in India, we will be able to drive higher market penetration of PRE ASSESS, hence providing more opportunities for every student
  • Vocational Assessments: Aon Hewitt’s 30 years of experience in assessments sharpens our assessment creation engine to drive continuous improvement in RoI

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